I’m busy. And I’m all over the place. Five minutes ago I was in my car listening to the radio. Now I am waiting for the elevator and changing my Facebook status. In 10 minutes I’ll be googling a recipe for something- anything- I can make for dinner that uses carrots. With so many companies vying for my attention, what makes you different from the competition?
Are you really worth my time?
You caught my eye. Now it seems like I can’t help bumping into you. How did you know the websites I visit? That I was looking for your service? I didn’t even know I’d be interested in you—but you’ve made it easy to get to know you and I like what you have to say. And…you sent me that coupon…that I didn’t even ask for!
I think it’s time we meet.
Okay, you won me over—I’m ready to give you a try. After everything I’ve seen from you and all of my online research, you stand out from the crowd. But will you live up to your promises? Wow! I like how easy it was to use your website. You even followed up by email to thank me for you using your services!
Keep this up and you’ll have me coming back for more.
I have to say, you’re not like the others. You ask for my opinion. You get back to me. And you understand my busy schedule. I thought I’d be sick of you by now but you keep coming up with new ways to keep things exciting. I can’t wait to introduce you to all my friends—and not just ’cause you make me look cool. Honest.
Keep it up and we might be in this for the long-term.